Social Tech used by Enterprise at an operational level @BTCare Interview

The market cycle for social technology, at least outside of the US only recently crossed the ‘Chasm’ from simply being this disruptive innovation that nobody, apart from the founders, made any money out of…. Social Media.

In part this ‘chasm’ was crossed largely by PR applying the technological innovation to their business function. That made sense because it was understood as a new ‘media’. But now the rest of the business is seeing that this technology brings benefits beyond another place for it to do campaigns. Many are playing around in this space but few outside the US have done so with significant investment on an operational par with their traditional processes.

I recently spoke with the team behind BT Care, BT’s online customer initiative, and discovered that whilst comparatively small, traditionally they handle 100,000,000 calls, 20 million emails, 750,000 letters ayear, they have 15 staff handling 3500 online conversations a month. They have made significant investment in making it a core part of their operations and in some cases changing how they work as a business to accommodate its demands and opportunities. I was very impressed with what I heard and have summarised the key aspects below:

Q1) Why BTCare?

-Part of a wider initiative to go where the customer is and migrate an increasing amount of customer service online. They felt being a broadband business they simply had to be there.

- Drive customer satisfaction and as a result advocacy

- Understand the negative, learn from it and improve

Q2) How did it start / evolve?

- Began manually listening to negative conversations in forums such as Money Expert, Twitter and blogs.

-Went on to develop ‘Debate Scape’ some proprietary listening technology with a bespoke dashboard that feeds into their workflow systems at an industrial level. By taking advantage of their businesses legacy and knowledge in customer service systems the BT Innovation team built it from scratch.

-The rationale for creating Debate Scape rather than licensing existing 3rd party solutions was they knew for it to make any real impact it needed to be at an operational level. This required a level of investment on same terms.

Q3) How do they measure success?

-They use something similar to the Net Promoter Score – Detractors, advocates etc. as well as their traditional customer satisfaction scoring system.

-Because everything can be tracked digitally, transcripts with tweets, it is easier to truly understand satisfaction scoring. Because you are permanently connected via social tech, they don’t stop following someone on Twitter once a problem has been rectified, they can always check in with the customer over a longer period of time.

Q3) Can and do you measure its direct financial ROI?

Quite simply they achieve customer service 20% more cheaply and with 20% more customer satisfaction. So greater efficiency and retention.

4) What were the key benefits?

Faster, response time is quicker, more efficient, and whilst ‘traditionally it was all about one contact resolution now it’s about single channel resolution’.

5) Has there been an impacts on other parts of the business?

The Group  CEO and Retail CEO now regulary talk every month about how the benefits can be brought across other areas of the business such as Sales etc

Business silos are starting to break down. Recognising a blurring between pr, marketing, and customer care. They deliberately brought in marketing people into the customer care team for this very reason.

The BT Care team will take an issue to PR / marketing, consult with them and because they have bought their confidence through demonstrating operational capability and success in the delivery mechanism can then go and implement the action themselves.

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What’s really interesting in this case-study is the impact on the old ways of defining roles and responsibilities. It’s great to see BT in this space and embracing the opportunity presented to them to innovate and improve efficiency by social technologies. I look forward to seeing how the rest of the business follows.

Social Technology: Making Big Business Small

I was recently at Barcamp Hamburg hosted by 90:10’s very own Franz Patzig (Head of Germany). Before he was a successful blogger, digital analyst and social media strategist I recently found out he started out his working life doing ‘time’ in his family’s chain of butchers. I know the cliché of a German and sausages has not been wasted on me nor him for at least a for a couple of days worth of jokes.

His father had built this small start-up enterprise into somewhat of an empire by being what in recent times would be referred to as an obsessive workaholic. He meticulously knew every area of the business, every member of staff’s name and deliberately spent more time out of the office and on the shop floor. He tried to spend as much time with the customer as possible to understand their needs, wants, frustrations and concerns and tirelessly sought to remedy them. It seems to be common behaviour in leaders that go on to make small businesses big. The success all comes down to the time invested in relationships both internally and externally. These relationships allow the leader to understand inefficiencies and ineffectiveness throughout their business. Good ones innovate to fix them. So if that’s what makes businesses big why do their leaders stop when they get big?

If we look at how the corporation is structured the typical leader simply has too much in the way of this golden opportunity to connect and can sometimes almost appear isolated, on the outside, and overly reliant on management teams to interpret the business for them. They can only broadcast into it through these managers and out of it via marketing teams. They are reliant upon information slowly making its way to the top if at all. Few department heads report actual failings and are naturally more optimistic in outlook. The only folk that have direct contact with the customers are limited in their opportunity to fix the cause of problems and often spend time fire-fighting. We all know the frustrations of being passed from department to department trying to find answers let alone solutions.

So if the only people I have a relationship with from within a business are those trying to either sell me something or when I have the negative experience it leads to discontent. I am locked out of the process a far cry from Mr Patzig’s face time relationship driven model. This limits advocation and WOM and restricts my market to only those that I must pay to reach.

Social technologies from blogging, to Twitter, Yammer and Wikis mean business leaders can break down the silos that distanced them from their employees and more importantly customers. They free the information flow and give visibility to real issues faced in the field. They lead to greater efficiency and innovation and invite the consumer into the process. Because they are involved and getting a better service, and hopefully product, they advocate. This advocation powered by the same social technologies means markets have potentially no boundaries as each makes it relevant to their community of peers. Put simply it allows big business to act like small ones on steriods.

Business oath to seek and serve a greater good

I was reading an article in The Economist today about 400 MBA students at Harvard Business School taking an unofficial oath to ‘serve the greater good’. They were rather smugly dismissed as naive or cynically regarded as attempting to market themselves in order to stand out in a competitive graduate job market. But the fact is the new business world they are about to emerge into increasingly requires openness, transparency and genuine community spirit from its leaders in order to succeed.

This may sound stretched but the community can and will hold business accountable if their actions are contrary to these core tenants and take great pride in doing so. Equally it will reward and advocate on behalf of those that drive forward with such positive motive.

By the time these graduates are in senior positions this will only be further amplified as we see increased connectivity between people via social technologies. It will be interesting to see how this will challenge the accepted status quo of corruption in countries around the world. It was only a few days ago the Spanish Prime Minister announced local government corruption had cost the country 4.2 billion euros in the last 10 years . How long will such things be tolerated when we as individuals now have the tools that empower us to mobilise on mass with great ease around a cause. Traditional efforts to gag such movements are useless in social media as best demonstrated by Twitter and the Trafigura toxic waste scandal. You simply have to be a better and more ethical business.

So what does it mean to ‘serve a greater good’ and how far is it from the minds of current business leaders? At 90:10 Group we are privileged to work with Honda who already take this stuff very seriously. They genuinely are a belief based business and take one of their many core tenants ‘be a company society wants to exist’ as a guiding thought throughout their day to day and strategic actions. Others like Cadburys, originally a business grounded in Quaker based beliefs, have always been committed to social reform. These businesses are doing more than ticking the CSR box they are in some cases choosing belief over profit. They have found their ‘greater good’ binds them with the society they exist within and as a group of individuals (employees).

We have developed a workshop with Mark Earls, author of Herd, that demands of a business that it collectively finds its purpose beyond simply selling stuff. A great example he uses to inspire during this process is one that many of you with an interest in social media may well be aware of Howies.

In short they believe in a striving for a high quality in their outdoor clothing products not just because that’s what is demanded of such apparel but they believe the longer these things last the less waste there is rubbishing an old pair of trousers and manufacturing a new one. They live this purpose in all their actions. This really resonates with them as people and with their consumer who, given they are the outdoors type, care passionately about the environment. And it pays. They have a powerful external marketing force made up of passion advocates.

So I think the oath is not an optional one. I think its great that these students have found it unnatural to not do it and hope to see new generations pushing this even further. However I do think it should be evolved a little to read as a ‘promise to SEEK and serve a greater good’.

Being a 90:10 Business

As you may or may not have heard we recently left Brando Social to setup The 90:10 Group.  It’s been a great 13 months that saw us grow from a team of 2 to 15, build a network of leading thinkers from around the globe and achieve some pretty significant client wins along the way. I’m incredibly proud of the Brando Social team, what we achieved and my time there. Thanks to the trust of both The Band & Brown Group and their clients we got to deliver some exciting projects that pushed the boundaries and gave us great learnings along the way.

So why 90:10? At Brando Social we relished the challenge of helping evolve a PR group and their respective client base to be a better fit with the changing media landscape. Without doubt they as a discipline can truly bring about the effective use of new and important environments. However the deeper we got the stronger our beliefs became in that the value of social technology is much more than its use as a media. Social technology has the power to change the world we live in. It has already changed politics forever. It is changing business whether business likes it or not. It is not a fad. People are never going to give up this new found power. They will generally use it for good to fashion their world into a better place.

It became our belief that if business can effectively embrace the power of the network it will help make better products that people want, with cheaper routes to market, therefore leading to less waste. The impact will be felt by everyone not just the business as we will all benefit from cheaper, better and more useful products / services to help us in our particular lives. The trade off for businesses, in order to earn permission from the crowd to join their community and tap into their energy, must be a better business. They must be consistent, honest, clear in purpose and its articulation through actions not just your words. If they can rise to this challenge, as some have already started to do, the gains will be huge.

So our focus became to bring about change across the whole business making greater efficiencies, better products and the like. Previously this kind of conversation was outside of our clients remit. Even in a marketing and PR context they needed permissions from the board to change how they measure success before they could really start to use communities as anything more than a channel. So it became clear our client needed to be the decision makers at CEO / CFO / MD level. At a time when money is tight the opportunity we present is a timely and attractive one. As many sectors such as publishing and music are finding out to a greater or lesser extent a disruption is coming your way. So change can be brought about either from the top or via an external force. Our role is to help facilitate this change as a consultancy or bring it to life in solutions for whole industries.

The reason why we choose to use the ratio 90:10 to represent this mission statement is as follows:

For the last 500 years as David C tells it we have all been passive consumers on the end of a linear production line. Broadcast media reflected that.

It was a supplier heavy scenario with at least 90% of the energy to go from an idea to a sale coming from the producer. Idea generation, design, R&D, productization, through to the marketing and the distribution of it, came from inside the organisation. The consumer arrived for the last 10% – where they simply bought the product – 10% consumer, 90% the business.

With the arrival of the Internet and then simple social technologies from email to Facebook the world has been turned on its head. The consumer is no longer passive. They are participatory. They have opinion and more importantly they trust these opinions. They are the media and they are now ‘visually’ in control. I say visually because the notion of control was always an illusion as most conversations were hidden.

I can’t think of one sector unaffected by this major disruption. Whilst this may sound like a very threatening statement its only so to those that choose not to take the opportunity to evolve and adapt what are generally out-dated and fairly ineffective business models. To the others this is an opportunity. An opportunity to make direct, real-time connections with consumers on a global scale. The opportunity is to be a 90:10 business where 90% of the energy is coming from the consumer.

As demonstrated by the diagram below previously organisations were ‘mediator’ reliant whether that be an agency or media owner. Now success is only really engagement dependent.

We have already begun putting 90:10 thinking into practice across a number of clients and sectors. The successes of which we will share with you over the coming months. It is an exciting time as we bring in yet more great minds into the process with offices now opening in France, Italy, Spain and Germany.

What if MSN bought Twitter?

There has been a lot of speculation on the value of Twitter and quite rightly. I won’t explore it all but the most recent one says maybe a billion but I think this kind of assessment of the value of social media has to be done differently if it’s going to be done seriously.

To begin I don’t think VC’s are going to be fooled by the old reach / buzz being the primary valuation mechanic. Dot.com bubble then a second time by MySpace and Facebook. It just aint worth $1 billion and in these economic times it sure as hell is not. On its own Twitter has a long way to go to being a profitable biz it’s all speculative. Facebook has only just started to break even and poor old Rupert is totally bumbling along with his very expensive gift to Jnr which could become a mountain of debt.

So its value all comes down to who buys it. What value it brings the buyers existing biz and vice-versa.

So when would it be worth $1 billion. Well. What if MSN bought it? What if they integrated it into Messenger, syncing it with MSN Groups and Hotmail? The whole suite. If MSN’s reported figures are anything to go by it has the largest global reach of any social media through Hotmail alone. Yes email is social media for those in doubt. So add that with MSN Groups, Messenger with a desktop app on X million computers (anyone know the figure?) AND Bing. You just need to crack mobile which Twitter kind of already has.

It has good proven ad technology and a well organized global sales force behind it for agency / big client advertising. It would only need to adopt a Google Adwords approach to hit the long-tail and bingo you have the number one cash rich social media platform tied together by Windows Live ID that syncs the lot.

It looks like MSN are already trying to make Messenger more like Twitter with ‘Whats New’ and ‘Post Note’. Don’t bother just buy em. You have the pockets.

Some questions to ask when thinking about making a website.

When a client asks you to build a website you should consider the below before responding..

 - What is the desired action? Not what is the desired website action but human action? Is it to buy something. Believe something. Join something. Contribute something. What does the role of the website play in achieving that goal?

 - Does achieving that goal really need a website?

 - What would it take for YOU to perform the desired action above. Honestly. When was the last time you did it? How did a website help prompt or empower you to? Not as a marketer or web geek but as an average punter who doesn’t give a shit about clever executions.

- Why does this site deserve to exist in a sea of billions of web pages. What value does it bring to the creative commons? Or is it just adding to the clutter?

 - Would it be popular without the support of buying millions of impressions of media placements? Clicks are easy to get when you pay for them. But wasting clients money even if they are too stupid to realise isn’t professional.

 - If this is the ‘final’ destination? The grand finale in the relationship. Does it make it feel dirty like a one night stand? E.G. I got what I wanted now fuck off. Or could this be the start not the end of a relationship? It should always be the latter with the consumer at least.  

 - When reputation is everything would people really risk looking uncool to share this with their peers?

 - If it involves a game when drawing on inspiration think hard about which game you ‘liked’ that you actually played. I hear loads of people saying they went to check out a game and thought it was great but when asked if they played it they often say ‘not to the end’ or they simply find and excuse as to why not. 

- Are you just building it to take the clients money?

ANYTHING I HAVE MISSED?

Some inconvenient truths about the networked world that could save your asses.

It’s nothing new to suggest that the Network disrupts all it touches. Working as a specialist in the networked space over the last year it shouldn’t have come as a surprise all the things I had previously believed as a marketer, professional, businessman and more should also be disrupted. By focusing purely on working with brands in this space I am beginning to have to face some realisations that force me to be more puritanical in my dealings with clients. This means saying some unpopular things to people in crowded rooms but I assure you do it you will feel a lot better!

 

Inconvenient Truths

 

 

-Branding exercises, no matter how much money you throw at them can’t hide that what you say you believe in and what you do don’t marry.  

 

-The only awards worth winning are sales. Clever creative advertising just makes people talk about how clever the ad was and how great your ad agency is and not your product. Just because it’s a clever ‘viral’ ad where people were the channel you broadcast through doesn’t mean the same does not apply.

 

-Agencies that fail to enforce the required changes on their clients thinking just to protect old margins or be safe in meeting old KPI’s should also be held to account. As a purest it is my duty to show up these failings. If you are wasting 99.96% of your client’s budget you should not have a job. A conversion rate of 0.04% is literally just that. If you need you client to spend millions on getting people to engage with your mechanic they are paying for your incompetencies.

 

-Client: If your agency isn’t challenging you on a daily basis with these different rules you need to find a new one. The world is changing dramatically why aren’t your KPIs.

 

-If advertising bridges the gap between supply and demand. What happens when there is no gap?

 

-When you are left only with your naked product. What happens if it’s not the best one?

 

-Why isn’t it the best one when social media offers the market research nirvana of non-interruptive voyeurism? Listen.

 

-If you have to spend millions on trying to convince the consumer its what they need it obviously isn’t.

 

 

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-Don’t be so afraid of being seen to be real people? I can trust a fallible person far more than an apparently infallible one. Even if they were infallible how could I, a fallible one, ever connect with them? People buy people.

 

-Closed models of any sort won’t save you. The only restrictions and limitations you are imposing are on your own business.

 

-The only way most shareholders will realise this is when all that they possess has been stripped of any or all value.

 

-Marketing in social media is only just a bit better than marketing any where else because marketing treats things as ‘channels’.

 

-Business leaders that neglect the opportunities that the network presents to their company should be held responsible for gross misconduct. Even if their limited view of it is as a market condition they still failed to account for it.

 

If more than 10% of the energy around your brand is driven by you there is something wrong. This means that if less than 90% of the energy around your brand is not from the consumer there is something wrong. The 90:10 rule means your consumer is engaged, they like your product, they are improving it with you, they are marketing it for you, directly selling it for you, and they are your brand. This is where you need to be. If you aren’t you are not future proof and the future happens quickly nowadays.

What should a qualification in social media look like?

Social media as a dedicated working profession is still fairly new. Whilst there have been a handful of pioneers banging on about this stuff and helping shape the theory for some years they have struggled to get the financial buyin required to unleash its true potential within organisations as a practitioner. This is changing fast and it is not uncommon to have CEO’s and MD’s making the call to specialists rather than the eager but eternally restrained grad. Some of us have managed to make that fringe practice of our generalist digital lives the main ticket. I am one of those lucky people. Frustrated over the years by watching social media drop off the plan at the last minute for other more ‘safe’ online media activity it’s now all I do and I feel very lucky for it. I would like to find a way to help others do the same and find their vocation within it.

Companies embracing social media

Every week I‘m getting someone wanting to come and help with the strategy side at my agency. From web-designers to programmers account managers everybody wants in. But what are the skills required to do this role and is it for everyone? This question set about my wanting to explore what a qualification would look like if formalised and I would love your input as to what the curriculum would entail.

One thing is for sure I don’t think doing the strategy side is for everyone. Just like I don’t think being a planner, creative or entrepreneur is for everyone despite the masses of people who continually kid themselves of where their skills and weaknesses really lie. Few can think of new and creative ways of problem solving just like few can actually deliver those ideas. So from the start lets not think everyone working as a social media professional should be a strategist there are many more parts of the machine that need oiling.

Where should they come from? Well most people I know arrived at working in social media by a happy accident. Most had little interest in technology to start with and still don’t but love what it enables people to do. They often fell into digital as a whole by following a personal interest online and found this Internet thing connected them with others easily and quickly around the globe. They maybe found it helped them do their job quicker and better and having this knowledge slowly made them the digital guy in their company. Personally social media caught my attention as I slowly begin to realise the futility of the other kinds of online marketing I was implementing. I saw the opportunity to be doing something new and pioneering more attractive than driving down fairly unimpressive conversion or click through rates that at best reached the wonderous heights of 1%. To me that was a good indicator it wasn’t working and a clue that there might be a better way.

I never really read all the books about social media and still have a tonne sat gathering dust on my bookshelf despite protests from my well-read semi-intellectual peers. I don’t attend many events but might catch-up on the highlights. I often can’t see the point. I’ve found if you are a social media citizen you inherently learn the ethics. If you do social media in your job you learn what does and doesn’t work mostly by making mistakes along the way. These books in my mind add colour to what you already should know and are generally written for people who are finding the transition from the broadcast mindset difficult. I don’t know how relevant they will be for the next generation who have grown up knowing nothing different. They serve as a catalogue of eloquent analogies to pull out the hat when pitching. They do work and do help you articulate your point but it’s often a way of justifying what you already know to be common sense. Again how long will we have to undertake this arduous task? If we are planning a study of social media that is going to be relevant to today’s students as well as tomorrows we shouldn’t teach them how to suck eggs.

In my mind it should be much wider than just ‘marketing in’ but more ‘social media for’. For organisations, for business and more importantly for people and causes. Looking at the organisational or institutional change for the better that can be brought about by the empowerment of staff through social media is the most powerful lesson. After all if you are part of the community whether as a business or a person and are building relationships with those influential within them you no longer have to market in a traditional sense. You know what they need because they tell you. They will even help you find a solution for that need. Because they need it you don’t have to convince them of solutions worth. That cuts out a lot of the old practices.

For arguments sake lets say it’s a 1-year masters that can be undertaken by working professionals who know they need to upskill or post grads. The general theory covered in the aforementioned books should only serve to deschool rather frustratingly everything they have previously been taught and not take up too much of the focus. It is amazing the outdated theory still taught by reputable academic institutions on business, marketing and PR. For me the deschooling begins and ends with some simple basics; you can’t broadcast in social media, you can’t lie or spin and you can’t hide. You have to be a good citizen. You have to add value to the network otherwise it doesn’t need you. You have to give to get.

From here on in I think you can move very quickly into the doing part. Students should be asked to identify, join and / or create communities around a personal interest of theirs. They must identify an unfulfilled need felt by the community and find a way to serve it by providing social utilities or currencies through social media. Success as judged by the community is the only really important measure.

It would be great to get down to the specifics and break it up into modules with your help to find a way of writing a syllabus and offering this is a recognised accreditation. There are a number of Uni’s / business schools that have expressed an interest in pursuing this discussion with my agency but I feel a true solution can only be offered by the industry as a whole and in the spirit of our discipline be crowd-sourced.

Female Social Media Guru UK Awards 2009 (Official Line)

The award serves to celebrate the wealth of female speakers and practitioners of social media living in UK. In doing so its objective is to challenge the current under-representation of females on event panels by offering a high profile platform for women.

Anyone can nominate a person to be one of the five speakers at the final event, to be held in April 2009, via a previous posting on this blog.

The five will be selected through a poll of industry members, hosted on the Social Glue blog. By asking some of the UK’s best connected social media users to utilise their medium of expertise in order to promote themselves across Twitter, their blogs and respective communities we are ensuring maximum exposure for the competition, nominee pool as a whole and associated sponsors.

Each speaker will choose a subject they want to present about (subject to liaison with the event guardians to avoid any cross-over on the day).

Speeches from the event will be video recorded (courtesy of Wordia.com) and hosted on a dedicated competition site built by Brando Social. The site will then host a further round of voting by the industry at large (open to those outside of the UK) to choose a winner. All profits from ticket sales for the event will be donated to the Macmillan’s Cancer charity. The event winner gets to choose which specific sector of the wide-ranging care offered by Macmillans will benefit.

Additional prizes for the winner will be subject to event sponsors.
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Current Nominees Include:

@suw (Suw Charman-Anderson)

@aleksk (Aleks Krotoski)

@lauraoliver (Laura Oliver) of Journalism.co.uk

Emily Dent from St Lukes @emilydent

@mseaons Melanie Seasons

@katyhowell Katy Howell of Immediate Future

@Laurajohnson from Pegasus PR

Helen Aspell @hel_razor

Fleur Hicks of Pass it on Media @PassItOnMedia

Amanda Rose @amanda

@vikkichowney

Laura Whitehead @littlelaura

Amy Sample Ward of NpTech Comm@amyrsward

Joanna Shields from Bebo

Katie Lee of Shiny Media @shinykatie

Helen Nowicka from Shiny Red @helennow

Judith Lewis @judithlewis

Alex Goldstein @dogstrust

Helen Keegan @technokitten

UK’s Top Female Social Media Guru & Speaker 2009

Lisa Devany contacted me through the P2P Community I admin on Ning and asked if I could suggest some top notch female speakers in social media for an upcoming conference being planned on behalf of Brand Republic here in the UK. 

Well I didn’t know too many. In fact I am ashamed to say none. Having just put on a social media event of my own with what was later pointed out as an all male cast I felt  like some girl power. I reached out to my network across Twitter etc only to be inundated with recommendations within minutes. I’ve listed them below but if I’m honest the only reason why I can be sure they are any good is because in most cases they have come through people I trust some of whom are gurus and great speakers in their own right.

@suw (Suw Charman-Anderson)

@aleksk (Aleks Krotoski)

@lauraoliver (Laura Oliver) of Journalism.co.uk

Emily Dent from St Lukes @emilydent

@mseaons Melanie Seasons

@katyhowell Katy Howell of Immediate Future

@Laurajohnson from Pegasus PR

Addtions:

Helen Aspell @hel_razor

Fleur Hicks of Pass it on Media @PassItOnMedia 

Amanda Rose @amanda 

@vikkichowney

Laura Whitehead @littlelaura

 Amy Sample Ward of NpTech Comm@amyrsward 

Joanna Shields from Bebo

Katie Lee of Shiny Media @shinykatie

Helen Nowicka from Shiny Red @helennow

Judith Lewis @judithlewis

Alex Goldstein @dogstrust

Helen Keegan @technokitten

The shame of not knowing any of these women has led me to take this one step further and offer up a quest to find the…

 

 

 

UK’S TOP FEMALE SOCIAL MEDIA GURU & SPEAKER!

So 1st phase is taking recommendations for entrants (this can be self nominated if you’re that shameless) over the next 2 weeks starting from today 27.02.09. Simply post the full name, twitter / blog URL and link to a profile. 

Then at the end of the two weeks 12.03.09 we can start voting over who folk think should go through to the final round.

The final round will see 5 women selected to each provide a 20min presentation (Additon: at an event to raise money for Macmillans) whihc is recorded and uploaded to Vimeo to a set social media theme. You the community get to decide those themes.

In the mean time we are looing for brands to sponsor the day and a prize. Oh yeh and you get to say you’re the…

UK’S TOP FEMALE SOCIAL MEDIA GURU & SPEAKER 2009

FINALISTS ANNOUNCED @ www.femalesocialmediaguru.com