Comments for Social Glue

Comment on Being a 90:10 Business by 90:10 a company purpose built for the networked society | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Wed, 04 Nov 2009 15:41:56 +0000

[...] I can finally announce I’ve embarked on a new journey – as Managing Director and co-founder of a new business: 90:10. It’s a journey that emphasises a meme close observers will have [...]

Comment on Being a 90:10 Business by 90:10 – Open For Business | stream4.me

90:10 – Open For Business | stream4.me — Mon, 02 Nov 2009 16:34:08 +0000

[...] I can finally announce I’ve embarked on a new journey – as Managing Director and co-founder of a new business: [...]

Comment on Being a 90:10 Business by Robin Grant, We Are Social

Robin Grant, We Are Social — Mon, 02 Nov 2009 15:32:39 +0000

Hey Jamie

Congratualtions from everyone here at We Are Social. Onwards and upwards!

Comment on Being a 90:10 Business by 90:10 Group – spannende Zeiten voraus at franztoo

90:10 Group – spannende Zeiten voraus at franztoo — Mon, 02 Nov 2009 07:57:24 +0000

[...] die 90:10 Group und ich bin ein Teil davon. Jamie Burke, der CEO des neu gegründeten Unternehmens, beschreibt den Prozess und die dahinter steckende Philosophie einem lesenwerten [...]

Comment on Some inconvenient truths about the networked world that could save your asses. by socialglue

socialglue — Wed, 27 May 2009 15:13:00 +0000

I would have agreed only 6 mths ago but increasingly I have found it needs to come from the top and from client side. Until the way the success of a department /division is judged shifts, and in turn the agencies that service those departments, people can’t seriously bring about change through fear of not meeting the old KPI’s or having to produce comparative ones this is only heightened in these economic times. Ironically the true measure of success by connecting to the network for business is cost saving as well covered here by Luke.

I have spent a great deal of time chipping away from the bottom supporting those who do ‘get it’ and, if I am totally honest, brought about little real successes for any of the parties involved. The client is happy because they can say they have done something in social media, I could pat myself on the back because others interpret it as a success but I know its scratched the surface because it hasn’t changed their business.

On the other hand I have and am working directly with board level clients in a partnership type capacity, they with the knowledge of the biz / sector and us the knowledge of the network. The conversation very quickly becomes how can we do things better. This then moves to the empowerment of one area of the business, and the employees within it, in the first instance to do something differently. The next step should hopefully be a gradual roll-out.

Comment on Some inconvenient truths about the networked world that could save your asses. by Rebecca Caroe

Rebecca Caroe — Wed, 27 May 2009 14:51:06 +0000

I believe the answer is to go below the radar and become the “subversive” element. Prove your case quietly / behind the firewall.

Comment on Some inconvenient truths about the networked world that could save your asses. by socialglue

socialglue — Wed, 27 May 2009 12:55:18 +0000

Hey Andrew. Its amazing how many people inside companies & agencies I meet who are collectively crying out to help make the business better but hit a wall. I believe the answer is the network.

Comment on Some inconvenient truths about the networked world that could save your asses. by Andrew Davis

Andrew Davis — Tue, 26 May 2009 13:01:00 +0000

Interesting concepts and quotes. I agree with most things here. I have worked closely with brands and social networks and its amazing how their mentality is completely different from reality.

Good post Jamie

Comment on Some inconvenient truths about the networked world that could save your asses. by RIchard Buchanan

RIchard Buchanan — Wed, 20 May 2009 10:10:36 +0000

Right Right Right.

Its a case of playing violins on the deck of the titanic whilst its sinking.

Comment on Some inconvenient truths about the networked world that could save your asses. by Rebecca Caroe

Rebecca Caroe — Wed, 20 May 2009 09:54:33 +0000

The only thing to add is that the number one moan that clients have is
“Agencies don’t tell us about cool new stuff”
and the agency reply is
“When we do tell you about cool new stuff you won’t run with the campaign and fall back on safe old tools”.

Impasse or Opportunity?